New York

Lauren Furgason


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hile her fourth grade classmates were presenting informative speeches on throwing a baseball or feeding their dog, Lauren taught the class how the advertising world creates product appeal for consumers. Since then, her constant curiosity for human motivations and behaviors fused with a passion for visual communication has led her down the path of creative strategy.

Lauren began her career in the office of Seattle brand experience agency Hornall Anderson, building sector expertise from healthcare to consumer goods. As a brand strategist, she traveled the world to uncover consumer insights around the shopper journey, contributed to the design strategy of packaging and new products, and redefined brand architecture and customer experiences for clients such as Hewlett Packard, Starbucks, PepsiCo, and Pinkberry. Prior to ?What If!, she joined the strategy team of boutique management consulting firm SYPartners, crafting immersive transformation sessions for the CEOs and executive teams of clients that included ANN INC., Citi, and IBM.

As a recent NYC transplant, Lauren combines the inspiration of a vibrant new city with her Seattleite nature—discovering the best espresso spots, embracing the authentic Asian food of the East Village, and exchanging drizzly days for watching epic lightning storms from her apartment rooftop.