Laura Cameron

Lead Inventor

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aura's boundless energy and natural empathy create the perfect cocktail to help organisations release the innovation potential of their people. With her feet firmly on the ground and her open mind, clients welcome her passion for connecting creativity to the reality of a their business world. Laura has delivered capability workshops and speeches for clients such as partners at KPMG, leaders from Abbott Pharmaceutical, product designers from Hasbro and even event creators at Red Bull.

Her varied career path to ?What If! has included submersing herself in the world of ship-broking, experiencing the rollercoaster of entrepreneurship running her own company, nurturing her left brain developing creative strategy for Mattel and finally, testing her negotiation skills setting up brand partnerships for Sony, Virgin and PepsiCo.

Her creative enthusiasm and adventurous spirit isn't restricted to 9 to 5. She's in her element when she combines the two, most recently saving stranded children in the Alps dressed as Superwoman on ski . . . no really, we have photographic evidence!