Jessica Croucher


Email Jessica


essica has a fierce ability to understand what makes people tick. She generates powerful, insight-led ideas and is able to uncover the kinds of provocations which can transform a project. She has applied these skills to challenges as diverse as redesigning the catering model of a short haul airline, improving the customer journey for a global insurance provider and defining a role in world politics for a major social media brand.

Jessica joined ?WhatIf! from the co-creation consultancy, C-Space. Here she developed a valuable grounding in collaborative techniques- both on and offline- which get to the heart of stakeholder needs and truly leverage their input for maximum impact. She has experience in a range of sectors, having partnered with brands including L’Oreal, Nestlé, Telefonica,Zurich, The Sun and British Airways.Since joining ?WhatIf! Jessica has been making waves for the likes of Ageas, Pernod Ricard and Mizkan.

Outside of work, you’ll find her either rolling her sleeves up in the kitchen- attempting an elaborate recipe she’s seen whilst touring the restaurants of London- or on stage at open mic night as she pursues her passion for stand-up comedy.