Claire Bailey


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ustomer experience in retail and service environments is the backbone of Claire's skills as a Producer. With a keen eye on consumer trends and what's happening on the ground she is able to sniff out fascinating consumers and experts to talk to, as well as organise slick logistics to ensure a seamless experience for clients. But most of all, Claire loves being in the field talking to consumers, industry experts and clients to find out what makes them tick.

Since joining ?What If! In 2007 Claire has tackled a variety of challenges for the likes of Virgin Atlantic, Waitrose, Samsung, Kraft and Unilever – always injecting a good dose of fun to the process.

Claire hails from South East London and now lives on a boat in the old grain docks of Canary Wharf where she enjoys living in one of the few remaining 'communities' of London.