ben chappell

Ben Chappell

Lead Inventor

Ben’s an entrepreneur at heart, passionate about creativity and ideas that disrupt conventional thinking to deliver real value. Knowing that even the very best ideas live or die in the market, he’s an advocate of experimentation and getting ideas in front of customers early. Since joining ?What If!, Ben has developed future-facing business ideas for a global computer games developer, helped create a disruptive proposition for an insurance company and digitally transformed an education provider.

Starting his career as a graduate trainee in advertising, and later working as a strategist at a global digital agency; Ben has worked on projects for some of the world’s best-known brands such as Audi, Apple and Microsoft. Before joining ?What If!, he founded an ecommerce business- developing a lean, data driven and consumer centric approach to innovation.

Outside of work, Ben loves the outdoors and travel as well as listening to live music and taking time to enjoy good food with friends.

The ?! moment I’ve felt the most Impact:
During my time here, I felt the most impact when seeing the results of the first project I worked on at ?What If! on the shelves of the supermarket.

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