We approached our relaunch as more than just a chance to update the look and feel of ?What If!'s digital presence—we also took it as an opportunity to sharpen our message as a company. It's been a journey that's seen us completely rethink the site’s structure, refresh our brand standards, and develop our own original content platform, The Greenhouse.
So with that, we're excited to present you with the brand new whatifinnovation.com.
We hope you enjoy it!