?What If! Turns 20

?What If! is celebrating 20 years of partnering with clients to unlock the promise of innovation. Founded in September 1992 after Matt Kingdon and Dave Allan wanted a better way to help big organizations invent new products and services, ?What If! has grown into an industry-leading innovation agency with offices in London, New York, Shanghai, and Manchester (with more on the way). “The goal was always to do better and better work for our clients,” says Kingdon. “Now we have codified all of this into our great values, and I’m incredibly proud of them.” Adds Allan: “We have created a business that helps change important things in the world. Long may it continue.”

Click here to learn more from our founders about ?What If!’s history.

FROM the greenhouse