?What If! Partners on the IBX Game Changers Challenge

?What If! is proud to join Independence Blue Cross, the Department of Public Health of the City of Philadelphia, the Wharton Entrepreneurial Programs, and business incubator VentureF0rth in supporting the IBX Game Changers Challenge, an initiative created to improve wellness in Philadelphia and the surrounding region.

Developed in response to Philadelphia’s poor ranking in two prominent health studies, the challenge invites the region’s entrepreneurs, students, and health professionals to submit scalable, high-impact ideas—from software applications to public awareness campaigns—to support healthy lifestyles. Up to three winners will each receive a grant of $50,000, in addition to mentoring support to help implement their winning ideas, including an innovation consulting session with ?What If! Entries are due July 10, 2012. For more information, please visit www.ibx.com/challenge.

FROM the greenhouse