?What If! New York is featured in a New York Times piece on designing open-plan offices. The article, which discusses the struggle to strike a balance between silence and noise, highlights ?What If!’s diner-style booths as an ideal in-between space. “There’s something very satisfying about a booth,” says ?What If! Americas CEO Barrie Berg. “You can see what’s going around you, and people can see you, but you can still have a private conversation without disturbing anyone around you. We’re a culture of people who work better with a buzz around us, but that buzz needs to be manageable.” To read the full piece, click here.