?What If! New York is featured in a New York Times piece on the principles behind our recent office renovation. The article, aQ&A with Director Bart Higgins, explores the benefits of the “creativity through collision” that comes from a cubicle-free environment. “This space is forcing us to collide and sit next to people,” Higgins says. “There’s knowledge in your head, and it’s selfish to keep it locked up.” To read the full piece, click here.