?What If! Co-founder Matt Kingdon Teams Up with Gordon Ramsay

LONDON — For his Channel 4 show “Gordon Behind Bars,” chef Gordon Ramsay spent six months at HMP Brixton teaching a group of prisoners how to cook. The goal: Train them in skills they can be proud of—and make them job-ready on release. The prisoners devised a brand, “The Bad Boys’ Bakery,” and started developing a product to sell at international coffee chain Caffé Nero. That’s when Ramsay called in our own Matt Kingdon—a man who knows a thing or two about getting ideas to market—to guide them on their journey.

Watch the clip…

…and check out Matt’s take on the experience on his blog.

For more information on “Gordon Behind Bars,” go here.

FROM the greenhouse