?What If! Co-Founder Matt Kingdon Offers Advice to Digital Entrepreneurs

In 1992 two fellow Unilever executives decided to form a company “with the glorious name of ?What If!” Twenty years later, co-founder Matt Kingdon retells the story of the company’s founding for The Guardian, highlighting the lessons he and partner Dave Allan have learned along the way. “Nothing will ever feel as entrepreneurial as the early days,” Kingdon acknowledges, “but I’d like to think that by driving the business through values, cutting out hierarchy, and constantly focusing on how we can better partner with our clients, we will stay positive, audacious, and valuable.” For the full story, click here.

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