Matt Kingdon Talks ‘Serendipity’ With ‘Innovation Excellence’

?What If! Co-Founder Matt Kingdon discussed his new book, The Science of Serendipity, with, sharing his definitions of collaboration and “going to the margins of your market,” among many more.

“It’s a very practical book,” Kingdon tells Marketing Editor Lou Killeffer. “I wanted to write a business book from the heart about what I know really works.” For more insights from Matt on making ideas real, being “comfortably lost,” and why it’s such an exciting time to be in innovation today, read the full interview here, or purchase your own copy of The Science of Serendipity here.

FROM the greenhouse