Matt Kingdon Featured on Thinkers50

The real heroes of innovation, ?What If! Co-founder Matt Kingdon asserts, are the people driving innovation in large organizations. In this interview with Thinkers50, Matt shares the five elements behind the science of serendipity, from talking with angry customers to creating a fertile environment in which innovation can grow. Watch a video of the full interview here, and read more about life in innovation’s trenches in Matt’s book, The Science of Serendipity.

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