Kingdon: Innovation vs. Creativity

“There’s a big difference between creativity and innovation,” Co-founder Matt Kingdon recently told Jazz Shapers host Elliot Moss. “If you talk to any of our clients about being more creative, what it means to them is to have more ideas, more things to do, and that’s the last thing in the world they want—more options. Innovation is the application of creativity: turning it into something commercial, something that really happens.” For more of Matt’s perspectives on audacity, company culture, and the process of writing his new book, The Science of Serendipity, listen to the full interview here.

FROM the greenhouse