?What If! New York Celebrates 'Serendipity'

March 08, 2013 — New York, NY

?What If!'s New York office celebrated the U.S. launch of Co-founder Matt Kingdon's latest book, The Science of Serendipity, on Wednesday. After an introduction by fellow founder Dave Allan, Kingdon discussed his journey in writing the book and toasted the collective effort of the company in contributing stories and expertise from over 20 years on the front lines of innovation. Click here to learn more about The Science of Serendipity and see below for pictures from the event.

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