Innovation unearthed: Dispatches, dialogues, and deviations from the front lines of innovation.


Our UK office interviewed CEOs, directors and senior leaders of 400 of the UK’s largest businesses in ten key industries to understand how they are meeting the challenges of growth, new competition, and disruptive market forces today. Our research reveals innovation has never been more crucial – both to the UK’s economic growth and to the survival of its biggest employers.

Please download the synopsis here.

You will read that almost three-quarters (72%) of directors of the country’s largest businesses admit their organisation is too reliant on fading revenue streams. The issue goes much deeper than a demand for new products and services. Leaders have identified a need for continual renewal at the heart of how UK companies generate value.

Worryingly, lea...


Latest News and Events

  • Moscow, Russia
    Investigating ways for a global food and beverage company to generate strong returns in Russia through organic growth and innovation, focusing on a potential $100 million opportunity to enter a new market.
  • Stockholm, Sweden
    Continuing our partnership with an international beverage company, helping it connect with urban creative millenials in the U.S. by identifying opportunity areas to workshop at an ideation event in Stockholm.
  • Tokyo, Japan
    Riding the next wave of men’s luxury with a high-end menswear label now adapting to an increasingly sophisticated market that’s transitioning away from high-end department stores and toward multi-brand select shops.
  • New York, NY
    TopDog is an immersive experience for senior leaders from a mix of companies and countries who share a common mission around leading for growth and innovation. Go to: for more information.
  • Sao Paulo, Brazil
    Redesigning a global spirits company’s leadership summit to keep the momentum going around its innovation journey
  • Atlanta, GA
    Helping a worldwide hotel consortium drive preference as a venue for small meetings
  • Chicago, IL
    Partnering with a major telecom provider to define how to build customer loyalty for life
  • April 16, 2014
    New York, NY
    Adam Grant speaks at ?What If!

?What If! Right Now